Retail Design is as much about storytelling as it is about selling products. Creating spaces that are rich in the DNA of the brand help customers enter into the brand with a better understanding of its core values and intentions behind its products. The result is a customer that feels more confident that they know what they are buying.
I have worked on creating the complete look and feel of a store that is tailored to the city in which it is opening. Additionally, I have worked out concepts for pop up shops so that individual country brand managers can execute experiences that will fit in the spaces they are able to procure. I have also worked with external agencies on new store concepts that include new custom fixtures and displays.